A love letter to Sathyam

Whether watching movies in Chennai grew, as a habit due to Sathyam or Sathyam grew due to the habit is one egg-hen conundrum for every Chennaite. What we all know is it is a beloved place, that feels like a home away from home while we go to watch movies. The “Main Screen” is ours. It’s butter popcorn is ours. In short it’s ours.
Here are a few reasons from the top of my mind, about what makes it a cut above the rest.

A landmark to a generation’s love for movies
Usually places that keep doing what they set out to fairly well. become landmarks over a period of time. While the generic landmark comes in handy while navigating from one place to another, there are a few that come to become landmarks to a phase of life, identity or a passion to every soul in a place. Sathyam that way is very personal landmark to Chennai’s movie watching habit. As a millennial, I’ve seen it stand witness to the beginning of theatre going habit to many, cultivating love for films in some, while curating the same in the seasoned. It is safe to say that, watching movies suddenly became a cool activity in this part of the world, thanks to Sathyam. And it’s surprising to see it’s undeterred impact on the next generation as well. Along with Bessy, Marina and ECR, it’s among the non-negotiably integrated identities of the city; the sentiment which probably lead to the widespread fracas and dissent on social media when news of a takeover by PVR made its way.

“To watch a movie you could go anywhere, but to be in one, you had to be at Satyam.”
Ask any self respecting movie buff in Chennai, what wee hours of Wednesday means to them,  phat would come the response- “Sathyam’s upcoming Friday schedule.“. It’s that time of the week, you ought to be glued to the SPI app to land good seats for catching up with a biggie on its opening weekend. Chennai and its suburbs might be mushrooming with theatres— both, single screens and multiplexes — but everyone of them is an eternal second choice to Sathyam. If watching a FDFS of a big star’s movie is in itself a big deal, watching it at Sathyam is even bigger. So what is it that makes Sathyam the cherry on top of a cinematic experience? Is it the immersive experience they bring in each screen, be it quality of projection or their intricately designed surround sound systems. Or is it their sinful butter popcorn and cold coffee. Not to mention, the dim-lit regal rest rooms with king size mirrors, built to pamper the garden-variety narcissist within each patron. We can never pick one reason.

Ersatz pulse to a movie’s health
Off late it’s becoming increasingly difficult to judge a movie’s credential. Every Friday sees the release of a new movie and several reviews and reviewers, calling it divine,good, bad and ugly according to their whims and fancies. With everyone with a grammar and a smartphone rendered reviewer, the objectivity to this thing that masquerades as word of mouth in social media has become blurry. But people who know Sathyam, know better. If a movie’s booking status is lush green on a weekend, it’s a rejected disaster. If it’s a sea of red on a Tuesday evening, you know it’s a bonafide blockbuster. If it’s a solid movie with growing word of mouth, you would see it climb from a smaller screen to a bigger one. The vice versa applies to a god awful movie. In short, this is the pulse to hold, to know a movie’s health.

And the obvious value for money
I remember walking into the Palazzo for the first time, the jaw kept dropping as the chandeliers suspended from the steep ceiling; the embellished walls and the tasteful lighting made me feel like a pygmy stepping into an opera house. I had similar feelings when Escape opened. All their properties feel swanky, each with a certain allure and personality, while continuing to feel like Sathyam. I’m not sure if the pricing cap is a thing of their making or not, but I’m surprised by the mere fact that their price continues to remain extremely affordable as they keep setting the bar, higher and higher as far as quality of experience goes. You couldn’t agree more, if you’ve been to multiplexes in other cities. The novelty doesn’t exist, leave alone at this level. The experience feels extremely franchise bound, not to mention impersonal. And did I say, you ought to pay a little more than a flight ticket over a weekend, to get a movie ticket?

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